Légitimité territoriale et confiance, au cœur des stratégies des marques de distributeur de terroir

R.P. Beylier and K. Messeghem ()
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R.P. Beylier: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier
K. Messeghem: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier

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Date: 2015-10-14
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Published in 18ème colloque Etienne Thil, Oct 2015, Paris, France

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