Experience copycats: the Compostela case

Veronique Cova (veronique.cova@iae-aix.com) and Bernard Cova
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Veronique Cova: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Bernard Cova: Cermes - Université Bocconi

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Date: 2019-03-07
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Published in Journal of Product and Brand Management, inPress, ⟨10.1108/JPBM-06-2018-1915⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02062185

DOI: 10.1108/JPBM-06-2018-1915

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