The bottleneck dilemma at headquarters: new product development for local markets

Heejin Kim and Seong-Young Kim
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Seong-Young Kim: ESC [Rennes] - ESC Rennes School of Business

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Abstract: This paper aims to explore the condition under which a multinational company's organizational headquarters influences its development of a localized overseas product.

Keywords: Product development; Knowledge transfer (search for similar items in EconPapers)
Date: 2019-01-14
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Published in Journal of Business Strategy, 2019, 40 (1), pp.3-9. ⟨10.1108/JBS-09-2017-0132⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02062233

DOI: 10.1108/JBS-09-2017-0132

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