La lenteur, une opportunité marketing ? Exemple de la 'passeggiata' méditerranéenne

Veronique Cova () and Bernard Cova
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Veronique Cova: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Bernard Cova: Cermes - Université Bocconi

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Abstract: A Mediterranean thinking - which encapsulates the sense of proportion and the idea of slowness - can foster unusual approaches to consumption and marketing as proven by the development of the Slow Food movement in the food sector. The aim hereunder is to develop the same kind of approaches in the walking sector through an ethnological analysis of the ritual phenomenon called passeggiata.

Date: 2007
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Published in Entreprendre et Diriger, 2007

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