Les nouveaux contrats de destination: d’une valorisation des patrimoines à celle de marques fortes

Mantiaba Coulibaly-Ballet ()
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Mantiaba Coulibaly-Ballet: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur

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Date: 2017
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Published in Bédé, S. et Spindler J. Les Contrats de destination, Collection du GRALE (GIS du CNRS), L’Harmattan, 2017

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02063568

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