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Rejoignez-nous sur Facebook ! Quand relation de qualité fan-marque rime avec intention de fidélité

Agnès Helme-Guizon () and Fanny Magnoni
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Agnès Helme-Guizon: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
Fanny Magnoni: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2014-11
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Published in 4èmes Rendez-vous de la Recherche, Communication & Médias, IREP/AFM, Nov 2014, Université Panthéon-Assas, Paris, France

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