When collective action drives corporate social responsibility implementation in small and medium-sized enterprises: the case of a network of French winemaking cooperatives

Maryline Meyer, Sébastien Narjoud and Julien Granata
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Maryline Meyer: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier
Sébastien Narjoud: IDEA consulting
Julien Granata: Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School, MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier

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Abstract: Increasing attention has been given to the engagement of small and medium-sized enterprises (SMEs) in corporate social responsibility (CSR), yet little is known about collective SME actions to implement CSR. We conducted 29 semi-structured interviews to investigate a network of 18 French winemaking cooperatives. These SMEs are particularly interesting because they have traditionally operated on values similar to CSR principles. The case study explores how collective action was able to drive CSR implementation in the cooperatives over time. Our results highlight the mechanisms of collective action related to social capital and their impacts on cooperative relationships with key stakeholders. We also provide managerial recommendations for this type of CSR network.

Keywords: Collective action; CSR implementation; Network; Small and medium-sized enterprise; SME; Socail capital; Stakeholders; winemaking cooperatives (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (3)

Published in International Journal of Entrepreneurship and Small Business, 2017, 32 (1/2), pp.7-27. ⟨10.1504/IJESB.2017.086002⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02066893

DOI: 10.1504/IJESB.2017.086002

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