ONG, initiateurs des stratégies Bottom of the Pyramid ?

Constance Dumalanède ()
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Constance Dumalanède: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Date: 2017-04
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Published in Revue Française de Gestion, 2017, 43 (264), pp.183-204. ⟨10.3166/rfg.2017.00118⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02068045

DOI: 10.3166/rfg.2017.00118

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