Food retailers make me happy: what food wellbeing means to children in food context

Pascale Ezan () and Valérie Hemar-Nicolas ()
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Pascale Ezan: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université
Valérie Hemar-Nicolas: RITM - Réseaux Innovation Territoires et Mondialisation - UP11 - Université Paris-Sud - Paris 11

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Abstract: Purpose –The purpose of this article is to provide a better understanding of what wellbeing means to children in the context of food consumption, and to formulate recommendations about the way food retailers may take actions in favour of children's wellbeing. Methodology –A qualitative study based on a child-centric perspective is conducted with 25 French children aged 6 to 11 years old. The data collection and analysis use both verbal and graphic data methods including focus groups and drawings in order to help children express their feelings and thoughts.Findings –The findings find out that according to the children, the concept of food wellbeing (FWB) may be articulated around five other notions: pleasure, health, commensality, empowerment and kindness. Their discourses suggest that food contributes to both objective and subjective wellbeing, including hedonic and eudaemonic wellbeing.Originality –Drawing on the FWB paradigm and positive psychology, we do not only examine children's food representations from a nutritional lens, but enlarge our scope to show how physical, cognitive, emotional and social factors, involved in food context, contribute to different aspects of wellbeing.

Keywords: Children; Food consumption; Food retailing; Wellbeing (search for similar items in EconPapers)
Date: 2017
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Published in Third International Colloquium on Kids and Retailing, 2017, Bordeaux, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02068779

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