Suivre des marques sur Facebook: Un dispositif éclairant la relation aux marques des digital natives

Pascale Ezan (pascale.ezan@univ-lehavre.fr), Catherine Lejealle and Dutot V.
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Pascale Ezan: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université
Catherine Lejealle: ESG Managment School

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Date: 2014-05-15
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Published in 30ème congrès international de l'Association Française de Marketing, May 2014, Montpellier, France

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