The aesthetic experience: characteristics, antecedents and consequences for consumer attitude and behaviour

Pascale Ezan () and Joëlle Lagier
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Pascale Ezan: Pôle Jeunes et Pratique Responsable - Rouen Business School - Rouen Business School
Joëlle Lagier: Pôle Jeunes et Pratique Responsable - Rouen Business School - Rouen Business School

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Date: 2010-06-17
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Published in Informs Marketing Science, Jun 2010, Cologne, Germany

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