Luxe et média sociaux: comment les marques peuvent-elles gérer le paradoxe entre inaccessibilité et outils de communication de masse ?

Hamzaoui Wafa
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Hamzaoui Wafa: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur

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Date: 2017-01-26
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Published in International Marketing trends, Jan 2017, Madrid, Espagne

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