«It’s tasty!» Social representations of greed for childrenaged from 7 to 10

« C’est trop bon ! » Les représentations sociales de la gourmandise pour les enfants de 7 à 10 ans

Kafia Ayadi, Pascale Ezan () and Norovola Rajohanesa
Additional contact information
Kafia Ayadi: Pôle Jeunes et Pratique Responsable - Rouen Business School - Rouen Business School
Pascale Ezan: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université, Pôle Jeunes et Pratique Responsable - Rouen Business School - Rouen Business School
Norovola Rajohanesa: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université

Post-Print from HAL

Abstract: In the context of the fight against obesity, public health campaigns aimed at children have especially concerned the nutritional value of products; dividing them into two categories : healthy products and fatty/sugary products. The notion of the pleasure of eating associated with greed was overlooked and led young consumers to stigmatize certain foods. Now, the pleasure of eating is an important factor that facilitates children's taste learning and search for variety. This study tries to identify the social representations of greed for children aged from 7 to 10. Using projective tests adapted to young populations and group interviews, we show the favourable or unfavourable attitudes of the children confronted with food choices, as well as their perception of the notion of greed.

Keywords: Focus group; Projective tests; Greed; Social representations; Children; Obesity; Focus-group; Obésité; Enfant; Gourmandise; Représentations sociales; Tests projectifs (search for similar items in EconPapers)
Date: 2010-01-21
References: Add references at CitEc
Citations:

Published in International Marketing Trends Conference, Jan 2010, Venise, Italie

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02070706

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().