Implication, âge et genre: trois caractéristiques individuelles de la sensibilité esthétique de l'enfant

Pascale Ezan () and Joëlle Lagier
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Pascale Ezan: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université, Pôle Jeunes et Pratique Responsable - Rouen Business School - Rouen Business School
Joëlle Lagier: Pôle Jeunes et Pratique Responsable - Rouen Business School - Rouen Business School

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Abstract: The objective of this research is to understand if notions such as involvement, age and gender form individual characteristics of aesthetic sensibility of a child and if they can explain children's choices and final preferences towards products they buy. This question will beexamined by using contemporary art pictures and logos. This research aims at providing a better understanding of both aesthetic processes and preference prioritisation criteria at stake with children aged 8 to 11.

Keywords: Aesthetic perception; Aesthetic judgement; Child consumer; Enfant consommateur; Sensibilité esthétique; Jugement esthétique (search for similar items in EconPapers)
Date: 2008-01-17
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Published in International Marketing Trends Conference, Jan 2008, Venise, Italie

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02070739

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