"What brands do you eat?" The role of brands when children share snack time with peers

Valérie Hemar-Nicolas (), Mathilde Gollety (), Coralie Damay () and Pascale Ezan ()
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Valérie Hemar-Nicolas: RITM - Réseaux Innovation Territoires et Mondialisation - UP11 - Université Paris-Sud - Paris 11
Mathilde Gollety: LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas - UP2 - Université Panthéon-Assas
Coralie Damay: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique
Pascale Ezan: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université, Rouen Business School

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Date: 2013-09-26
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Published in 3rd International Consumer Brand Relationship Conference, Consumer Brand Relationship Association (CBRA), Sep 2013, Orlando, United States

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02071050

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