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An exploratory study of the similarities and divergences in adult and child perception of assortments

Pascale Ezan () and Yolande Piris ()
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Pascale Ezan: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université
Yolande Piris: Pôle Customer, Retail and Supply Chain - Rouen Business School - Rouen Business School

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Date: 2013-06-13
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Published in Kids and retailing International Colloquium, Jun 2013, Paris, France

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