Addressing Value Proposition and Customer Values in the B2B Context: an Exploratory Study

Halimi Muhammad and Gilles Roehrich
Additional contact information
Halimi Muhammad: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]
Gilles Roehrich: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]

Post-Print from HAL

Date: 2018-09
References: Add references at CitEc
Citations:

Published in 34th Annual IMP Conference, Sep 2018, Marseille, France

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02072130

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().