Les mobiles du consommateur

Joël Bree ()
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Joël Bree: Sup de Co, Rouen, DMSP - Dauphine marketing, stratégie, prospective - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres

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Date: 1996-11-04
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Published in Sciences humaines, 1996, 66, pp.18-22

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