Qu’est-ce que le beau ? Vers une reconnaissance de la sensibilité esthétique des enfants

Pascale Ezan () and Joëlle Lagier
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Pascale Ezan: ESC Rouen, UNIROUEN - Université de Rouen Normandie - NU - Normandie Université
Joëlle Lagier: ESC Rouen, UNIROUEN - Université de Rouen Normandie - NU - Normandie Université

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Abstract: The purpose of this research is to understand the way a child builds his relation to beauty concept as well as the manner this aesthetic attention is allotted to products he consumes. In order to clarify the aesthetic relation young people establish with products, it has been decided to concentrate on contemporary art pictures and logos. This research aims at showing aesthetic perception processes at stake, as well as preferences prioritization among children from 8 to 11 years.

Date: 2007-11-08
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Published in 12èmes journées de Recherche en Marketing de Bourgogne, Nov 2007, Dijon, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02075693

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