Pour Noël, je veux…Il faut dire je voudrais: la place de la liste de cadeaux dans l’expérience de Noël

Pascale Ezan () and Claire Roederer ()
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Pascale Ezan: ESC Rouen, UNIROUEN - Université de Rouen Normandie - NU - Normandie Université
Claire Roederer: EM Strasbourg - École de Management de Strasbourg = EM Strasbourg Business School

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Abstract: Working with an analysis grid based on the notion of experience, this contribution aims to highlight how Christmas consolidates learning skills of young consumers. In this context, the list of presents sent to Santa Claus reflect the knowledge and expertise of children in the field of consumption. The list can be understood as a stage in an experiential process whereby information received by children all year long is structured and then reformulated in a list that clearly expresses their decisions.

Keywords: Christmas; Santa Claus; Gifts; Consumption experience; Children’s consumption; Consommation enfantine; Noël; Père Noël; Cadeaux; Expérience de consommation (search for similar items in EconPapers)
Date: 2006-11-09
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Published in 11èmes journées de Recherche en Marketing de Bourgogne, Nov 2006, Dijon, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02075709

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