Les réponses des enfants face à la publicité télévisée

Joël Bree ()
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Joël Bree: Sup de Co, Rouen, DMSP - Dauphine marketing, stratégie, prospective - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres

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Date: 1996-06-06
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Published in 1ère journée « Marketing et Enfants » de l’association MICROMEGAS, Jun 1996, Lille, France

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