Mise au point d'une échelle de mesure de "l'influençabilité a priori" des enfants face à la publicité télévisée

Joël Bree () and Christine Plasschaert ()
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Joël Bree: Sup de Co, Rouen, DMSP - Dauphine marketing, stratégie, prospective - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres
Christine Plasschaert: FUCAM - Facultés Universitaires Catholiques de Mons

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Date: 1996-05-23
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Published in 12ème congrès de l'Association Française du Marketing, May 1996, Poitiers, France

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