Les personnages, éléments de reconnaissance des marques par les enfants

Joël Bree () and Jean-Jack Cegarra ()
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Joël Bree: Sup de Co, Rouen, DMSP - Dauphine marketing, stratégie, prospective - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres
Jean-Jack Cegarra: Institut d'Administration des Entreprises (IAE) - Lyon

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Date: 1993-05-14
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Published in 9ème congrès de l'Association Française du Marketing, May 1993, Marseille, France

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