The Inter organizational Dynamics of Brand Alliances

Mantiaba Coulibaly-Ballet () and Loïc Sauvée
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Mantiaba Coulibaly-Ballet: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Loïc Sauvée: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Date: 2010-12
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Published in The IUP Journal of Brand Management, 2010, 2 (4), pp.34-50

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02078178

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