La valorisation de l’immatériel touristique: Enjeux et stratégies marketing

Mantiaba Coulibaly ()
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Mantiaba Coulibaly: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur

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Date: 2014
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Published in Clergeau, C. et Spindler J. L’immatériel touristique, Collection du GRALE (GIS du CNRS), Editions L ’ Harmattan, 2014

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02078401

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