Premiers tests d’une échelle de mesure de l’orientation régulatrice du consommateur

P. Cottet, J.M. Ferrandi (), Marie-Christine Lichtlé () and V. Plichon ()
Additional contact information
P. Cottet: URCA - Université de Reims Champagne-Ardenne
J.M. Ferrandi: ONIRIS - École nationale vétérinaire, agroalimentaire et de l'alimentation Nantes-Atlantique
Marie-Christine Lichtlé: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier
V. Plichon: UB - Université de Bourgogne

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Date: 2015-03-27
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Published in 1ère Journée de Recherche en Marketing du Grand Est, Mar 2015, Dijon, France

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