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New product launching in new ventures: A micro-level approach of multi-level innovation antecedents

M. Géraudel, J. Gast and K. Gundolf
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J. Gast: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier
K. Gundolf: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier

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Date: 2015-11-16
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Published in 2015 Annual Conference of Applied Business and Entrepreneurship Association International, Nov 2015, Hawaii, United States

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