Introduction au marketing: Cultures de consommation et création de valeur, 2ème édition

Sylvie Jean, Marie-Catherine Mars, Loick Menvielle and Jean-Baptiste Welté ()
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Loick Menvielle: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur

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Date: 2017
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Published in Pearson Education – LM Synthex, pp.302, 2017

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02080017

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