Technological competition: a path towards commoditization or differentiation? Some evidence from a comparison of e-book readers

Pierre-Jean Benghozi () and Elisa Salvador
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Pierre-Jean Benghozi: CRG I3 - Centre de recherche en gestion i3 - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - Université Paris-Saclay - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique

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Abstract: Technological rivalry is recognized as a key dimension of competition and innovation strategies in the digital era. It is particularly important in strategies focused on disruptive and repeated innovations, where each step contributes to shaping the design of the offering, the structuring of the market and the value chain. These technological trajectories are built on the basis of tensions between two contradictory objectives: specialization aimed at creating proprietary systems and standardization aimed at supplying the overall market. In the former case, successive innovations support competition between exclusive and proprietary ecosystems. In the latter case, commoditized devices create opportunities for alternative actors to engage in innovation and value creation. The e-book reader market serves as a key example of the issues at stake in terms of technological rivalry among technology suppliers, digital platforms, and publishers.

Keywords: creative industry; book-publishing industry; business model; e-book; repeated innovation (search for similar items in EconPapers)
Date: 2015
Note: View the original document on HAL open archive server: https://hal.science/hal-02080207v1
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Citations: View citations in EconPapers (4)

Published in Systèmes d'Information et Management, 2015, 20 (3), pp.97 - 135

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