Évolution du jugement des vendeurs sur les campagnes marketing: un levier de collaboration entre marketing et vente

Ridha Chakroun and Catherine Papetti ()
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Catherine Papetti: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur

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Date: 2014-06
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Published in Décisions Marketing, 2014, 74, pp.37-51. ⟨10.7193/dm.074.37.51⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02083689

DOI: 10.7193/dm.074.37.51

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