Company-owned stores, franchises stores or/and stores-within-a-store: can any organizational form yield better performance? Evidence from French fasionretailer

Paul Amadieu (), Karine Picot-Coupey () and Jean-Laurent Viviani ()
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Paul Amadieu: MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School
Karine Picot-Coupey: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Date: 2014-05-26
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Published in XXIII° conférence de l’AIMS - Association Internationale de Management Stratégique, May 2014, Rennes, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02084163

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