From book to movie: an investigation of adaptation and its impact on spectators’ evaluation judgment

Philippe Aurier () and Guergana Guintcheva
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Philippe Aurier: MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School

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Date: 2014-05-13
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Published in Trentième congrès national de l’Association Française du Marketing, May 2014, Montpellier, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02084347

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