Le comportement du consommateur

Joël Bree ()
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Joël Bree: DMSP - Dauphine marketing, stratégie, prospective - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres, Sup de Co, Rouen

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Date: 1994-12-01
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Published in Presses Universitaires de France, Que sais-je? (2917), 1994, 978-2130466611

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