The Value of Consumer Data in Online Advertising

Marc Bourreau, Bernard Caillaud () and Romain de Nijs ()
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Bernard Caillaud: PJSE - Paris Jourdan Sciences Economiques - UP1 - Université Paris 1 Panthéon-Sorbonne - ENS-PSL - École normale supérieure - Paris - PSL - Université Paris Sciences et Lettres - INRA - Institut National de la Recherche Agronomique - EHESS - École des hautes études en sciences sociales - ENPC - École nationale des ponts et chaussées - CNRS - Centre National de la Recherche Scientifique
Romain de Nijs: X - École polytechnique - IP Paris - Institut Polytechnique de Paris

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Date: 2017-09
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Published in Review of Network Economics, 2017, 16 (3), pp.269-289. ⟨10.1515/rne-2017-0066⟩

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Journal Article: The Value of Consumer Data in Online Advertising (2017)
Working Paper: The Value of Consumer Data in Online Advertising (2017)
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02085279

DOI: 10.1515/rne-2017-0066

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