Philip Kotler, une pièce maîtresse dans l'évolution du concept marketing

Marie-Laure Gavard-Perret ()
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Marie-Laure Gavard-Perret: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]

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Date: 2016
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Published in Alain Jolibert. Les grands auteurs en marketing, EMS - Edition Management et Société, pp.172-198, 2016

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