Fitting message framing and social distance to promote health behaviors

Balbo Laurie (), F. Jeannot and J. Estarague
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Balbo Laurie: MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School

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Date: 2014-06-06
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Published in 3ème Journée Internationale du Marketing de la Santé, Jun 2014, Rennes, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02086036

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