Le Produit

Fanny Magnoni and Gilles Roehrich
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Fanny Magnoni: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Gilles Roehrich: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Date: 2014
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Published in Jean-Marc Ferrandi; Marie-Christine Lichtlé. Marketing, Dunod, pp.116-143, 2014

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