L'image du magasin: définition, effets, mesure et perspectives de recherche

Christophe Bezes ()
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Christophe Bezes: LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas - UP2 - Université Panthéon-Assas

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Date: 2013
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Published in Revue management & avenir, 2013, 60 (2), pp.74-101. ⟨10.3917/mav.060.0074⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02086704

DOI: 10.3917/mav.060.0074

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