Which elements of differentiation for commercial websites? A transmitted image approach

Quels éléments de différenciation pour les sites web marchands ? Une approche par l'image transmise

Christophe Bezes () and Bertrand Belvaux
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Christophe Bezes: LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas - UP2 - Université Panthéon-Assas

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Date: 2012
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Published in Revue management & avenir, 2012, 58 (8), pp.33-54. ⟨10.3917/mav.058.0033⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02086743

DOI: 10.3917/mav.058.0033

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