Impact du design du logo et du nom de la marque: un effet de double ancrage

Franck Celhay ()
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Franck Celhay: MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School

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Date: 2014-05-14
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Published in Association Française de Marketing, May 2014, Montpellier, France

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