Antecedents and Consequences of Multi-Unit Franchising

Krista Duniach, J. Boulay, B. Caemmerer and H. Evanschitzky
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Krista Duniach: MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School

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Date: 2014-02-21
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Published in American Marketing Association Winter Conference, Feb 2014, Orlando, United States

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