Online Shopping Experience (OSE): a new conceptual framework

Aurélia Michaud-Trévinal (), Iryna Pentina and Thomas Stenger ()
Additional contact information
Aurélia Michaud-Trévinal: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université
Thomas Stenger: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université

Post-Print from HAL

Abstract: What is the ‘online shopping experience' (OSE) lived by the consumers? Early works suggest that the OSE is a construct incorporating four constituent dimensions: physical characteristics, ideological aspect, pragmatic aspects, and social aspect. The aim of this search is to enrich this conceptual framework though a qualitative investigation done in the US (summer 2017), and to propose a robust model of the OSE.Results analysis enables to identify interesting new aspects that conduct to propose a new conceptual model. Specifically, we propose that OSE is a three-order construct and distinguish the hedonic / utilitarian values from the components of the experience itself. An augmented conceptualization of the OSE is designed. Finally, new items on some characteristics such as loss of self-consciousness, rituals or interactions with others have to be further tested, in order to fine-tune some of the scales. The research project as a whole is still in progress and next steps are under process both in France and in the US.

Date: 2018-05-16
References: Add references at CitEc
Citations:

Published in Congrès de l'Association Française de Marketing, May 2018, Strasbourg, France

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02090703

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().