Immateriality of quality and the effect of labels on the willingness to pay

Inmaterialidad de la calidad e impacto de los sellos sobre el acuerdo para pagar

Fabienne Chameroy () and Lucien Véran
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Fabienne Chameroy: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Lucien Véran: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2014
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Published in Management international = International management = Gestión internacional, 2014, 18 (3), pp.32. ⟨10.7202/1025088ar⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02092054

DOI: 10.7202/1025088ar

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