Will I taste it if it’s good for the planet? Pro-environmental perceptions and values as drivers to counter-cultural / counter-attitudinal food product trial, the case of entomophagy in western countries

Gilles Séré de Lanauze ()
Additional contact information
Gilles Séré de Lanauze: MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School

Post-Print from HAL

Abstract: As western consumers become more and more sensitive to the new societal and environmental stakes, the question still remains whether this has an effect on their consumption choices and behaviors. Entomophagy is presented today as a sustainable and pro-environmental solution to feed the world. For western consumers, who are offered every day, in the stores and restaurants, new and innovative food products, often originated from all around the world, what are the drivers to the trial and consumption of such counter-cultural and counter-attitudinal products? The results of this exploratory research show that if pro-environmental personal values and norms play a role in future consumption intention, actual behavior, which faces several types of inhibitions, might be fostered by more social and situational drivers.

Keywords: Sustainability; Inhibitions; Entomophagy (search for similar items in EconPapers)
Date: 2014-06-03
References: Add references at CitEc
Citations:

Published in 43rd European Marketing Academy Conference - EMAC 2014, Jun 2014, Valence, Spain

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02094037

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().