The use of web 2.0 and online virtual communities to develop marketing strategies

Rim Gharbi and A. Triki
Additional contact information
Rim Gharbi: MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School

Post-Print from HAL

Date: 2014-03-06
References: Add references at CitEc
Citations:

Published in ICTIA’ 2014: International Conference on Information and Communication Technologies - Innovations and Applications, Mar 2014, Sousse, Tunisia

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02094572

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().