Terroir and wine differentiation. A cross-case analysis on French and Italian wine producers' perceptions

Angelo Riviezzo, Antonella Garofano, Julien Granata and Samaneh Kakavand
Additional contact information
Angelo Riviezzo: University of Sannio [Benevento]
Antonella Garofano: University of Sannio [Benevento]
Julien Granata: MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School
Samaneh Kakavand: MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School

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Abstract: Purpose: The main aim of this paper is to provide a clear understanding of wine producers' perceptions about terroir and its potentialities as a differentiation tool. Additionally, we exploredthe role of local wine associations and policy makers in the creation and valorization of place image through terroir. Design/methodology/approach: We realized a cross-case analysis based on two wine areas respectively located in France and Italy. Specifically, we identified 11 wineries in the Pic Saint-Loup and 15 wineries in the Sannio Valley and conducted semi-structured interviews with owners and managers in order to obtain in-depth information. Findings: In wine producers' perspective, terroir is a complex concept with multiple facets, whose relative importance changes depending on the context in which its social construction takes place and the role of institutional actors in the improvement of place image and reputation.

Keywords: terroir; differentiation; wine producers; place of origin (search for similar items in EconPapers)
Date: 2014-06-28
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Published in 8th International Conference of the Academy of Wine Business Research - AWBR 2014, Jun 2014, Geisenheim, Germany

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02094872

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