Paris Saint-Germain: a new brand to dream even bigger [case 6]

Boris Helleu () and Nicolas Scelles ()
Additional contact information
Boris Helleu: CesamS - Centre d'étude sport et actions motrices - UNICAEN - Université de Caen Normandie - NU - Normandie Université
Nicolas Scelles: MMU - Manchester Metropolitan University

Post-Print from HAL

Abstract: Paris Saint-Germain (PSG) is a professional football club established in 1970. It was bought by the TV channel Canal + in 1991 to improve its TV supply. In 2006 the club came into the ownership of Colony Capital (an American investment fund specialising in real estate) who were interested in the renovation of the stadium. In 2011 PSG was sold again, and this time bought by Qatar Sports Investments (QSI, Qatar's sovereign investment fund) as an important element of its soft/ sport power strategy. Provided with huge financial means, the club's ambition is to become not only one of the best in Europe but also a global sports brand. For the season 2014-2015, 36,000 season tickets were sold (75 per cent of the stadium capacity). At the end of the season 2012-2013 (when PSG won its first title since 1994) the club announced that it had sold 400,000 shirts (an increase of 60 per cent compared to the previous season).Texte disponible dans https://www.google.fr/books...

Date: 2017-02-28
References: Add references at CitEc
Citations:

Published in Simon Chadwick; Dave Arthur; John Beech. International Cases in the Business of Sport, Routledge; Taylor & Francis Group, pp.45-49, 2017, 978-1-138-80245-2. ⟨10.4324/9781315754239⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02095735

DOI: 10.4324/9781315754239

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().