Changing social behavior: A review of existing theories and a new model proposition
Calin Gurau ()
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Calin Gurau: MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School
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Date: 2014-10-17
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Published in Social Marketing Advances in Research and Theory Conference (SMART), Oct 2014, Chateau Lake Louise, Canada
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02096952
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