Product’s Digital Transformation Effect on Perceived Luxury Level and Brand Authenticity

Sayma Messelmani () and Virginie de Barnier ()
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Sayma Messelmani: AMU - Aix Marseille Université
Virginie de Barnier: AMU - Aix Marseille Université

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Date: 2019-05-29
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Published in Academy of Marketing Science, May 2019, Vancouver, Canada

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