Comprendre et optimiser la fonction Marketing

Anne-Gaëlle Jolivot ()
Additional contact information
Anne-Gaëlle Jolivot: LIRSA - Laboratoire interdisciplinaire de recherche en sciences de l'action - CNAM - Conservatoire National des Arts et Métiers [CNAM]

Post-Print from HAL

Abstract: Alliant théorie et pratique, ce manuel comprend un ours de management visuel et concret, 90 QCM et exercices ou cas corrigés, des méthodes et des conseils opérationnels.

Keywords: Management; Marketing (search for similar items in EconPapers)
Date: 2016-07-06
References: Add references at CitEc
Citations:

Published in Franck Brulhart, Christophe Favoreu. Management d'entreprise, Dunod, 2016, 2100758136

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02098624

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().